Final Logo

Our final logo.

Nicknamed the “mystical bunny,” the grass blades imply the shape of a rabbit in the negative space. The bunny’s face shows bliss and contentment, with a hint of a smile and a squinting eye as if in the sunshine or getting a head rub. The font has a certain playfulness but remains legible and modern; the dot over the “i” has been replaced with a small leaf, reinforcing the naturalness of our products.

We believe it delicately–and ingeniously–reminds everyone of the importance of grass in a rabbit’s diet.