Sometimes a professional strong
arms eyes you into seeing what you have been trying to avoid. In our case, our graphic designer showed us what we have been missing with the Bunny Biscotti label: a unified look that sets the product from the brand, and allows for differentiation between each product and flavor. She proposed a new label to replace the two labels, balancing the elements and in better proportion to the bag itself.
The new label uses a classically-styled font, Trajan, conveys steadfastness and yet with a modern look as well as capturing the idea of the sharp edges of the hay blades.
In the new packaging, the two labels are not competing against one another for your eye. And although the bag above shows a 1oz bag, and not the 2oz bag, so much more of the product is visible. In addition to the Bunny Biscotti Original label, we will be introducing a new label for the Bunny Biscotti Macarons, and the upcoming Bunny Biscotti Sampler boxes.